Technology giant Apple will soon open an official office in Israel for marketing and sales. Nir Ayalon, who has been handling Apple's business in Israel from the company's London headquarters, will manage the office. Ayalon also worked off and on in the company's offices in Herzliya.
The new office is expected to boost Apple's business, mainly in sales of its mobile computers, which have not had much success in Israel. Samsung, LG, Asus, and Toshiba have opened offices in Israel in recent years. Some of these companies replaced their importers, invested more in marketing, and managed to launch their products simultaneously with their global launch. In addition, opening an official office is likely to improve the connection with the company headquarters.
Apple regards the Israeli market as important, mainly for research and development. The company has 600 employees in its offices in Ra'anana, Herzliya, and Haifa. Apple will soon open new offices in Herzliya Pituah, where most of its employees will work. The company's new marketing and sales office will also be in Herzliya.
Apple has been making Hebrew-language versions of its products for a long time. In addition to its operating system for computers, smart phones, and tablets, it has also launched a word processor in Hebrew (Pages). It is also the only company with a special store with music and movies for Israeli customers.
A few months ago, Apple CEO Tim Cook met with Prime Minister Benjamin Netanyahu, He was briefed on the Israeli market before the meeting, which helped him better appreciate Israel, and helped move Apple's business in Israel forward.
Published by Globes [online], Israel business news - www.globes-online.com - on August 28, 2014
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