Personalized video ad co Eyeview raises $15m

Eyeview strives to fuse the effectiveness of TV video branding with the efficiencies of digital personalization.

Personalized online video advertising platform Eyeview has raised $15 million in a Series D round of financing from existing investor Marker LLC. Previous investors include Lightspeed Ventures, Gemini Israel Funds, Nauta Capital and Eric Schmidt's Innovative Endeavors. The company has raised $34.4 million to date including the latest financing round.

Eyeview was founded in 2007 by CEO Oren Harnevo, CRO head of sales Tal Riesenfeld and CTO Gal Barnea. The company is headquartered in New York and has its development offices in Tel Aviv.

The new funding will be used to accelerate Eyeview's rapid growth as the company enhances its best-in-class digital video personalization technology platform that is focused on driving sales to meet the needs of its expanding Fortune 500 client base.

Eyeview strives to fuse the effectiveness of TV video branding with the efficiencies of digital personalization.

Harnevo said, "By tying video brand experience, to bottom line results, all the way to offline sales, Eyeview enables brand advertisers to successfully achieve 3 important goals."

"Eyeview's platform," continues Harnevo, "is the only video platform that combines dynamic video creation, along with data driven creative optimization and audience buying, all aimed to increase multi-channel sales and drive measurable performance. Our technology is available on all devices and platforms, including mobile, which, combined with our personalization capabilities, enables us to offer whole new range of personalized solutions and performance measurement for brands. The investment we have just received will enable us to continue to develop our cutting edge technology, as well as to continue and improve our unique personalized mobile solutions."

Eyeview has seen massive growth in 2014 with over 50 new hires across its US offices alone. The company plans to continue its extensive hiring push and expand its regional presences in Detroit, Chicago and Los Angeles. The funding will also be leveraged to increase sales and marketing efforts in new shopper marketing and travel verticals, and grow existing automotive and retail verticals, as demand for more effective video advertising increases across all industries.

Published by Globes [online], Israel business news - - on November 18, 2014

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