Wednesday, July 13, 2016 at the David InterContinental hotel, Tel-Aviv Registration

Marketing, Media, Advertising and Digital Conference

Wednesday, July 13th, 2016 at the David InterContinental Hotel, Tel-Aviv

For almost a decade, Globes, Israel's leading business newspaper, has been hosting the Marketing, Media, Advertising and Digital Conference, considered the most prestigious media event in Israel. 

The MAD Conference will focus on the latest developments in global telecommunications, media, marketing and advertising. Such developments are of particular relevance for Israel, a country known as an early adopter of advanced technologies and a test bed for the immense changes underway in these fields. 

The one-day conference is attended by more than 2,000 top executives and innovators in the industries from the Middle East, Europe, Asia, the US, as well as Israeli government leaders and decision-makers.  

To Register Call: 972-3-953-8788 / *5988 
or email: iris-z@globes.co.il

Speakers

 
Ying Wang, PwC An Overview of the Chinese Media and Telecom Industries
Ying Wang / צילום: יחצ

Ying Wang, Business Development Manager, China Business Group, PwC 

Ying joined the Israeli firm in 2014 as the business development manager of the China Business Group. Ying has extensive experiences in working with both Israeli and Chinese companies. She specializes in providing consulting services to Israeli companies in entering the Chinese market and building productive working relationships and other forms of cooperation with their Chinese counterparts.

Prior to joining PwC Israel, Ying was the project manager of the China Unit at the Israel Export & International Cooperation Institute. In this position, she has helped hundreds of Israeli exporters strategizing on how to enter the Chinese market. In parallel, she has devised strategies, programs and tools to help promote the Israeli industry as a whole to the Chinese business community.

Ying's connection with Israel started in 2007 when she worked as the project assistant for Retalix Ltd. in Beijing.

Ying Wang / צילום: יחצ
David Shing, AOL Digital Global Forcasts
david Shing / צילום: יחצ

David Shing is AOL’s Digital Prophet, regularly speaking at conferences worldwide, discussing the latest trends and the future of the web, providing his insight on the evolving digital landscape and works across the globe to identify new opportunities for the business.

Prior to moving to New York, David was based in London as VP Media & Marketing for AOL Europe. He originally joined the company as their European Marketing Director.

David has spent more than 15 years helping build successful web technology start-ups and multimedia businesses in the US and Australia and is the holder of several Internet technology related patents.

By night he is an accidental songwriter.

david Shing / צילום: יחצ
Debbie Weinstein, Google
Debbie Weinstein / צילום: יחצ

Debbie Weinstein, Managing Director, Brand Solutions & Innovations, EMEA, Google As Director of Brand Solutions & Innovations at Google, Debbie Weinstein leads the company’s efforts across Europe, the Middle East, and Africa to ensure brands & their agencies have the best products and solutions to win the moments that matter to their businesses. Prior to joining Google she was Vice President of Global Media at Unilever, responsible for leading global communications planning, driving digital marketing globally, and leading the company’s global digital partnerships. Her work at Unilever was widely recognized with numerous industry awards, including dozens of Cannes Lions as well as the Game Changer honor from Advertising Women of New York. Earlier in her career, Debbie worked in sales, marketing, strategy and business development at media companies such as Viacom, MTV Networks, and Bolt.com; she founded a children’s food company, Swingset Kitchens; and began her career as an investment banker in Mergers & Acquisitions at Goldman, Sachs & Co. She has an MBA from Harvard Business School and a BA from Brown University. Debbie currently resides in London with her husband and daughter.

Debbie Weinstein / צילום: יחצ
Alex Jenkins, Contagious Magazine Exceptional Creative Work
Alex Jenkins  / צילום: יחצ

Alex Jenkins is the Editor of of the UK award-winning magazine, Contagious.

He is responsible for both Contagious Magazine and Contagious I/O – an intelligence tool providing insights and effectiveness data on marketing innovation. Since joining the company six years ago, his remit has been to help brands and agencies understand and adapt to change in their industry. That knowledge is fuelled by working closely with the world’s most influential, disruptive and innovative figures from the worlds of marketing, business, academia and technology.

Prior to Contagious, Alex worked in the knowledge department of the Institute of Practitioners in Advertising.

Alex Jenkins  / צילום: יחצ
Stéphane Piot, Analysys Mason France Telecom & Technologies - Worldwide Market Trends
Stephane Piot / צילום: יחצ

Stéphane Piot is a Partner at Analysy Mason and heads our French office. He has been working in the telecoms, media and technology (TMT) sector for more than 15 years.

Stéphane has led and managed projects across a broad range of areas, including strategic assessments and business planning, regulatory projects and due diligence assignments in TMT. Examples of Stéphane's work in these areas include: definition of a broadband development plan;; litigation support; development of fixed and mobile cost models; margin squeeze assessment; spectrum award support for 4G licences; support on net neutrality issues; market competitive assessment; management of the regulatory department of a telecoms operator; due diligence projects of fixed and mobile operators, assessment of a digital advertising player...
 

Stephane Piot / צילום: יחצ
David Ottlik, Synetiq Neuro-marketing Serving Marketers and Advertisers
David Ottlik / צילום: יחצ

David Ottlik, CEO, Co-founder, Synetiq Synetiq is a revolutionary neuromarketing company that uses biometric data from wearable sensors to help advertisers, broadcasters and film producers make more engaging and more effective content. Synetiq leverages recent developments in wearable bio-sensor technology to understand how people feel when they see an advertisement, TV show or movie, and helps its clients create more engaging videos to increase sales and viewership. Synetiq’s approach, called crowdsourced neuromarketing, delivers unprecedented insights to understand customers anywhere in the world in a fast and cost-efficient way. Since founding the company in mid-2014, we have worked with international firms such as the BBC, HBO, RTL, VRT (Belgian Television), TNS, Tesco, Telekom, Telenor, Vodafone, Young & Rubicam, Havas Media, Mito and large advertisers from various sectors. Synetiq has offices in Budapest, Hungary and in London, UK. (http://synetiq.net) David has been effectively founding companies since the age of 14. Prior to co-founding Synetiq, David co-founded and led the international business development of Imprvd, a media consulting firm active in France, Hungary and in the US. David’s background in media, engineering and entrepreneurship allows him to effectively lead Synetiq’s diverse team of scientists, engineers and media professionals and to bring scalable neuromarketing insights to more and more companies by leveraging biometric data from wearable devices.

David Ottlik / צילום: יחצ

Content The full program

Generation Y Consumer & Youth Consumption Habits
Brand vs. Performance New Models for Advertisers 
The New Brief How Agencies are Adapting to Today’s Marketing Environment
The Future of Telecom Infrastructure and Innovation in the next 5 years
Reporting for Duty Technologies that will Serve Marketers and Advertisers
The Chinese Media & Telecom Industries Doing Businesses with China
MAD Park The Best Minds of the Israeli Tech Community 
e-Commerce The Future of Retail
Formagination Contest: Searching for the Next Entertainment Format
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