Marketing, Media, Advertising and Digital Conference
The transformation of our era is no longer just digital. It is cultural, conceptual and continuously changing the way we communicate, consume and conduct our lives. It changes organizations and their business models, their human capital and their points of contact with consumers. This transformation has far-reaching implications for regulation and ethics as well. Today’s organizations need not only look outwards, at the customer, and learn how to communicate with him using new tools, but rather look primarily inwards, redefine themselves and learn what they need to do to survive in an ever-changing environment.
This year’s MAD Conference will place transformation and its impact on brands at the heart of the discussions:
Is it still possible to look at brands in the traditional way - or need we redefine what a brand is and the place of brands in a changing world? How do we transform an organization? Who takes charge of the organizational transformation process? What processes should be undertaken? And how do technology, data, eCommerce, and trust fit in? Where does corporate responsibility come in? What business models should be adopted? How should regulation change?
These and other questions will be discussed and debated at the 2017 MAD Conference.
The one-day conference is attended by more than 2,000 participants and will host prominent speakers and experts engaged in marketing, branding, innovation, advertising and digital around the world and in Israel, and will serve as a platform for the presentation and implementation of groundbreaking technological ideas.