The platform screens content and spam sent to handsets.
Wireless operator Pele-Phone Communications Ltd. has bought Cellact Ltd.’s Guardian platform for NIS 500,000. Pele-Phone, Israel’s first wireless operator, allows its customers to select wireless content sent to them. The Guardian platform screens content and spam as determined by the subscriber. It is a customer service tool for wireless operators, which enables customer service staff and subscribers to precisely define content the subscriber wants, either by category or individually. Unwanted content is prevented from reaching the subscriber’s handset.
Cellact says blocking spam and screening content is a growing necessity for wireless operators worldwide. The growing use of short messaging service (SMS) and multimedia messaging service (MMS) as marketing tools has increasingly led to the sending of marketing information via these media without the authorization from the subscriber. Wireless operators need engineering solutions to preserve the credibility of these marketing tools among subscribers, and to block the delivery of unwanted information.
Another growing issue among wireless operators in the world with the penetration of 3G services is to restrict access to adult content services to authorized customers, and block minors’ access to this content.
An anti-spam bill, specifically banning unauthorized SMS messages, has been submitted to the ministerial committee for legislation, which is expected to vote on it soon.
Published by Globes [online], Israel business news - www.globes.co.il - on August 17, 2005