TELECOMS, MEDIA & MARKETING
Can you tell when AI made the ad?
With the advertising industry adopting AI to create videos quickly and cheaply, Israel’s Lightricks recently beat Google and OpenAI to a contract with McCann Paris.
How branding helped drive Wiz’s $32 billion exit
Wiz Director of Brand Roy Katz talks about creating global awareness for a young cyber player, why he plumped for pink, building an online "Toy Store," and what he’s learned from founder Assaf Rappaport.
Food dominates, China becomes respectable
The "Globes" Brands Index 2025, which presents the top 100 brands in Israel as named by 4,000 survey respondents, indicates shifts and changes in Israeli consumer taste.
Shufersal doubles annual profit
Streamlining measures by brothers Yossi and Shlomi Amir since they took control have vastly improved the supermarket chains profitability metrics.