Israeli company Arcode Software Solutions is launching a new dating service, entitled “I Pick You ” (IPQ), at a cost of NIS 1.5 million.
Arcode is offering the service through an Internet site that it recently founded for the purpose.
Arcode explains that people who met by chance in a bar, exercise room, library, or supermarket, and who lacked the nerve to start an immediate conversation, can send an IPQ dating card to a person they like. “The card has a secret code embedded, which two people can use later to contact each other through our website,” the company says.
Arcode’s revenue is derived from proceeds from sales of dating cards to users, not monthly subscription fees. Development of IPQ began a year ago as a continuation of another project technical and business development of a sales promotion system for shopping centers through the delivering of personalized short messaging service (SMS) messages.
Arcode has applied for a patent on the IPQ method in Israel and the US, and has taken initial measures to protect its intellectual and business property.
Published by Globes [online] - www.globes.co.il - on August 18, 2005