Abadi Yossef & Simcha Bakery Ltd. has signed a marketing agreement with US supermarket chain Alberston’s Inc. (NYSE:ABS), worth $1.5 million a year. Abadi Bakery will sell Albertson’s sweet Middle Eastern-style cookies.
Abadi Bakery CEO Yoram Abadi said the company was negotiating with another large US chain, and that, with the agreement with Albertson’s, “Abadi Bakery was beginning to spread from the Jewish to the general market.”
Abadi Bakery’s overseas sales are expected to amount to NIS 15 million out of a turnover of NIS 50 million. Abadi said the success of Middle Eastern-style cookies in the US was because of their perception as “health food”, made from natural ingredients, and sold alongside other health food products.
Last month, Abadi Bakery began marketing Israel’s first individual cookie packages to go, in addition to its traditional family-sized packages. With this measure, the bakery is trying to enter the snack food market. Abadi said the company was surprised by the demand for the individual cookie packages, and was ready to market 150,000 packages a month. 500,000 packages have been sold.
Abadi Bakery recently dedicated a new production line at its plant, at an investment of $300,000.
Published by Globes [online], Israel business news - www.globes.co.il - on November 14, 2005