Ganir, which produces Primor brand fruit juices, has completed deals for exports to the Far East totaling $24 million, 90% more than in 2004. The company has doubled its activity in Japan, following the hurricanes in the US.
Ganir export manager Eitan Berman said that the increase in exports to the Far East, particularly Japan, was a result of hurricanes in Florida this year, which had severely damaged the citrus industry there, including US citrus exports. The Israeli Primor brand has also succeeded in expanding its exports to Europe, but the main growth has been in the Far East.
Kibbutz Gat, Kibbutz Nir, and Kibbutz Yotvata own 80% of Ganir, and Strauss-Elite (TASE: STEL) owns the other 20%. Ganir produces fruit juices and nectars. Most of its exports to the Far East are to Japan, China, Taiwan, Indonesia, and Thailand.
Berman added that Ganir’s advantage was its ability to adapt its product to the specifications of its customers in different countries. These adaptations include type of fruit, taste, and level of acidity. Ganir offers a combination of products, including natural fruit concentrates, nectars, and soft drinks.
Ganir currently operates in 40 countries. The company expects its exports to reach $44 million in 2005.
Published by Globes [online] - www.globes.co.il - on November 22, 2005