Kinneret Farm has signed deals totaling NIS 2.5 million to export its new sauces and preserves to the US. Kinneret Farm develops, produces, and markets food products based on dates.
Last year, the company, owned by Kibbutz Kinneret, decided to expand its business by developing new date-based product lines. The company has developed six sauces based on date honey, and six date-based varieties of confiture.
The company displayed its new line of products at the Kosherfest 2005 exhibition in New York last month. Arab food manufacturers also took part in the exhibition, including Alaraz Tehina, Mahroum Abu Di'ab Sweets, Jahshan Family Farm Ltd. (olive oil), and Nina Bakery.
Following its display at the exhibition, Kinneret Farm received orders from leading US retail chains, including Albertson's (NYSE: ABS), which has 220 outlets, and Whole Foods Market, which specializes in marketing natural food products.
Kinneret Farm will initially market its new products in the US in specially designed packages under the Jordan Valley brand name. In a few months, marketing of the new products will also begin in the Israeli market.
Published by Globes [online] - www.globes.co.il - on December 20, 2005