Australian telecommunications company Optus has launched a mobile instant messaging service based on Comverse Technology (Nasdaq: CMVT) subsidiary Comverse's Mobile IM solution. Optus is a subsidiary of Singtel (Singapore: SGX). It serves more than six million customers a day.
Optus has also chosen Comverse's Presence Platform to supply its subscribers with presence-based value added services.
"IM adds an entirely new dimension to our service offering, linking the mobile and PC worlds," said Chris Lane, Group Director, Products & Delivery, Optus Consumer. "We expect Mobile IM to enjoy the same popularity as PC-based IM. Young subscribers will respond to Mobile IM's coolness, and will enjoy fun, fast-paced, multi-party conversations simultaneously with friends, nearby and in distant time zones. We believe we have a hit on our hands."
Comverse APAC president Eitan Achlow said, "The interest in Mobile IM and Presence at Optus is another proof point for the premise driving total communication, that users and operators benefit by making all communication and information options equally accessible from every relevant device."
Published by Globes [online], Israel business news - www.globes.co.il - on January 25, 2006