An air train of 27 cargo jets have delivered 100 million flowers over the past two weeks for St. Valentine’s Day tomorrow. El Al Israel Airlines Ltd. (TASE: ELAL), Cargo Air Lines (CAL) and foreign airlines handled the shipments.
Israel Flower Growers Association secretary general Haim Hadad says Valentine’s Day is a peak export event for flower growers, who prepare for it months in advance, growing special red flowers. Target markets are the Netherlands, Germany, Belgium, France, the UK, US, and Russia. Flower growers, exporters and airlines have created an efficient network for delivering flowers to Europe within 24-48 hours of being picked.
Israel’s flowers centers are the northern Negev, Lachish region, Sharon, Emek Hefer, Jezreel Valley, Arava, and Jordan Valley.
Flowers overseas cost $0.50-0.60 each ahead of Valentine’s Day, double the usual price. Hadad estimates that export sales will total $50 million. Valentine’s Day has been marked in Israel in recent years, with many people sending red flowers to their loved ones.
Published by Globes [online], Israel business news - www.globes.co.il - on February 13, 2006