Emblaze (LSE: BLZ) today launched emoze, which it described as the world's first free and secure push email and personal information manager (PIM) service.
Emoze is a new business unit formed by employees and technologies from within Emblaze. The proprietary technology was developed in-house by Emblaze's Israel R&D staff. The release puts Emblaze in direct competition with Blackberry, Microsoft, Intellisync, and other mobile email platforms.
The emoze technology is built to support any mobile device. With emoze Personal Edition, anyone with a compatible mobile phone can receive work or home emails and PIM data such as contacts and diary scheduling on their mobile phone or PDA on the move, anywhere in the world.
As a true push email service, emoze automatically pushes emails and PIM data to phones as soon as it is sent, without users having to pro-actively connect to a service every time they want to send or receive. For the past few years, this type of service has been available mainly in a very costly package and mostly restricted to a specific hardware and software platforms such as the Blackberry, thus limiting mass market adoption.
To use emoze all users need to have is an email account and a compatible device. The software can be downloaded free from www.emoze.com.
Emoze currently works with any Microsoft Mobile or Symbian device with a GPRS or other data connection, with Microsoft Outlook and POP3 online email services such as Hotmail, Yahoo! and Gmail. Within months, emoze will be available for Corporate Microsoft Exchange and Lotus Notes Domino servers without the need of PC based on-line software. emoze currently supports all major brands including Nokia, Samsung, Motorola and others.
Over time, Emblaze stated that it will continue to adapt emoze to cover the ever-growing range of devices and models. Over the next few months support will be expanded to include Palm devices and MacOS & Linux platforms. The service is available on any wireless GSM, CDMA or Wi-Fi network including 2.5G and 3G such as WCDMA/UMTS, CDMA2000, 802.xx, Wi-Max, GPRS (2.5G), EDGE, CDMA 1xRTT, CDMA 1xEVDO and many others.
All emoze transmissions and messaging meet industry encryption standards.
Emblaze Group CEO Eli Reifman said, "We strongly believe that mobile email communication should become a commodity and not a niche application that costs a fortune for the lucky few that have the resources. Less than 5% of global mobile users have an access to mobile Email today. With emoze we are committed to make it accessible for the remainder 95%."
Published by Globes [online], Israel business news - www.globes.co.il - on April 5, 2006
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