Google Inc. (Nasdaq:GOOG) has selected a new search engine developed in Sydney Australia. “UPI” reported that the system’s developers said their new search engine will revolutionize the way people seek information online. University of New South Wales (UNSW) doctoral student Ori Allon and his supervisor Dr Eric Martin are developing advanced text-search algorithm, called “Orion”.
According to the “International Reporter”, Orion works as an add-on to existing search engines to improve the relevance of searches and won praise from Microsoft founder Bill Gates last year.
Orion uses existing search engines and expands their function to make searches much less time-consuming. Instead of using keywords to find webpages, and then providing links, Orion will provide expanded text extracts, thereby eliminating the need to open every link. Google and Yahoo! (Nasdaq:YHOO) both expressed interest in Orion, and Google acquired the rights to the algorithm.
Allon, 26, currently works at Google’s headquarters in California. “UPI” quoted him as saying that Orion would improve the speed and focus of internet searches which is, as we all know, an invaluable service.
Dr. Martin said the search engine tool would make net surfing "much easier, and much less frustrating. You won't have to click and see if what you're after is in this webpage, and go back and forth again and again." He added that the project, which started in March 2005, would be finished in the next 12-18 months.”
“Financial Times” reported that UNSW will retain ownership of the technology as it was developed within its research facilities.
Israeli-born Allon did his bachelor's and master's degrees at Melbourne's Monash University before beginning his PhD at the UNSW last year.
Published by Globes [online], Israel business news - www.globes.co.il - on April 11, 2006
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