Israeli start-up Cellact, a developer of cellular messaging technology, has begun marketing a system to kibbutzim (collective communities), towns and factories in northern Israel that enables the issue of warnings of missile attacks. The system, which will be available to subscribers of all cellular companies, will issue a warning of a missile or bomb attack, shooting, or other emergency announcements.
The system enables key emergency services staff (police, firefighters, rescue teams, and stand-by details) to be paged from anywhere, including the field, by SMS through any licensed cellular phone. The service will be charged at NIS 0.20 per message.
The communities that have installed the system include, Kibbutz Baram, Kibbutz Dafna, Kibbutz Rosh Hanikra, Kibbutz Lahav, Kibbutz Maale Gilboa, Moshav Mei Ami, residents at Ram-On, Moshav Mevo Horon and the Misgav regional council.
Cellact VP sales and marketing Gal Biran said, “After the shelling started, Cellact made a decision to harness its technology for the benefit of residents and companies in the north. SMS use meets two requirements in the event of an emergency; timely warning and distribution, and high reliability even in the event of heavy web traffic or poor reception. The system also provides ongoing communications when people are indoors or in air raid shelters, and can be used to easily relay information such as the opening hours of specific bank branches, or any important announcement that the public will not be able to see on notice boards because they are confined to their homes.”
Published by Globes [online], Israel business news - www.globes.co.il - on July 19, 2006
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