The company bought the franchise from Yeda Computers and Software, which has had it for 25 years.
iDigital Ltd., owned by Nehemia Peres, has bought the exclusive franchise rights in Israel for Apple Inc. (Nasdaq:APPL) products from Yeda Computers and Software (Israel 1982) Ltd., which has had the franchise for 25 years. Market sources had predicted in July that Peres would buy the franchise.
The size of the deal was not disclosed, but Peres Yeda Computers owner and managing director Yitzhak Radoshkewitz reportedly negotiated at a price tag of several million dollars.
iDigital said that it planned to open several stores across Israel with the goal of “accelerating marketing, sales, and the user experience of the Apple brand.” iDigital CEO Eran Tor was formerly the general manager of Reckitt Benckiser (Near East). The company is owned by a group of private investors headed by partners of Pitango Venture Capital.
Published by Globes [online], Israel business news - www.globes.co.il - on October 1, 2007
© Copyright of Globes Publisher Itonut (1983) Ltd. 2007