Google again had the highest weekly exposure ratings among Israeli surfers in September: it was ranked number one with a weekly exposure rate of 88.8%, slightly higher than in August, according to the TNS/Telesker survey for September.
Walla! was ranked second, with a weekly exposure rate of 73.6% in September, slightly higher than in August. Ynet, the online edition of Hebrew-language daily “Yediot Ahronot”, also saw its exposure rate increase.
Nana was in fourth place, with a weekly exposure rate of 32.1%, lower than in August, YouTube was in fifth place, as it continues to increase its exposure rates.
The online survey found 3.9 million Internet users aged over 13 in Israel, amounting to 55% of the total population, and 72% of the over-13 population. The September survey comprised 803 respondents sampled through the TNS Israel Internet panel, MySeker. The survey is a representative sample of the over-13 population. The September survey was conducted during the holidays.
Published by Globes [online], Israel business news - www.globes.co.il - on October 15, 2007
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