Global online advertising network Oridian Online Media Solutions, Ltd. and Israeli VoIP start-up JaJah announced a partnership agreement in the new and growing in-call advertising sector. The announcement was made at the Ad:Tech New York conference.
The firms will collaborate on in-call advertising, a new multimedia technology offering highly targeted, real-time promotional opportunities. By sponsoring calls, advertisers establish new customer relationships and revenue streams, while telecommunications companies can generate greater ARPU by implementing the JaJah In-Call Ad Server alongside their existing infrastructure.
Oridian targets the non-US market, selling in 40 countries around the world. Oridian monetizes foreign online traffic from North America, bridging between advertisers and publishers around the world to bring international advertisers to North American publishers, and quality global media to advertisers overall.
JaJah, develops VoIP communications for small and medium-sized enterprises.
Jacob Nizri, CEO of Oridian said today, “Ad networks are the bridge between advertisers and publishers and we’re always on the lookout for new ways to bring dot.com publishers to international advertisers. Our partnership with JaJah is a significant development for our business, but more than that, it’s revolutionary in terms of technology and the development of online advertising: in-call advertising gives call sponsors the ability to reach a global audience on a truly personal level. By its very nature, JaJah creates permission-based, targeted audiences that Oridian can reach effectively, bringing new business to non-US advertisers and monetizing US publishers’ international traffic.”
Published by Globes [online], Israel business news - www.globes-online.com - on November 7, 2007
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