Online back-up services developed by Israeli start-up BeInSync Ltd. will be installed in SanDisk Corporation's (Nasdaq:SNDK) new Cruzer USB flash drive, which will be launched next week. The Cruzer offers online back-up for all material copied onto it. SanDisk and BeInSync will share profits from Cruzer sales.
The Cruzer offers four gigabytes of flash memory and is easy to use. The ability to copy material online renders losing the USB stick immaterial. The Cruzer is the first USB stick that provides easy access to stored information. SanDisk hopes that people will not only use the Cruzer for transferring files but to save and back them up.
BeInSync, founded in 2002, develops back-up, synchronization, and information access products. The company has raised an undisclosed amount from Aviv Venture Capital, Eurofund, and Alta Berkeley.
BeInSync CEO Motti Vaknin said that the fact that the world's largest flash memory maker had selected his company's technology would boost the company to a new level of new customers.
Published by Globes [online], Israel business news - www.globes-online.com - on January 3, 2008
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