Microsoft buys data quality start-up Zoomix

Zoomix's development staff will join the Microsoft research and development center in Israel.

Microsoft Corporation (Nasdaq: MSFT) has acquired data quality start-up Zoomix Ltd.. Market sources said that the purchase price was $20-30 million.

Zoomix's development staff will join the Microsoft research and development center in Israel, and the company's solutions will be added to solutions of the Microsoft SQL Server group.

Microsoft said that the acquisition would enable to provide customers with a manageable and scalable enterprise-class data quality solution which further enhances Microsoft's vision of making SQL Server a complete data platform for all data management needs.

Zoomix has developed a new approach to data quality. The system uses guided self-learning technology to parse, match, classify and clean data, and applies this knowledge to every new piece of information fed into the system, even if it has not encountered similar data before.

Zoomix was founded in 2000 by Avinoam Omer, Noam Shindler, and Ariel Shoham. It's current CEO is Amir Biran. According to IVC Online, Zoomix has raised $8 million to date from Jerusalem Venture Partners (JVP) and the Safra Group.

Published by Globes [online], Israel business news - www.globes-online.com - on July 14, 2008

© Copyright of Globes Publisher Itonut (1983) Ltd. 2008

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