Israeli company Parrot-Media has launched a service, called PokeTalk, that offers free international telephone calls in return for exposure to advertising.
Users can make free calls from any existing landline or mobile phone, to any other phone, locally and internationally. The service does not require headsets or software downloads, and no fees are charged.
The PokeTalk service of Parrot-Media subsidizes the phone calls by displaying targeted advertising on the screen during the call, tailored to the caller's profile.
"The communication business worldwide is rapidly changing into different 'freemium' models," said Tamir Galili Parrot-Media's CEO.
"Internet advertising is searching for fully targeted capabilities to enhance ROI. Parrot-Media is the first platform to optimize targeting, using its AI user databases and rewarding its subscribers by offering free domestic and international communications that utilize existing infrastructure, eliminating the need for any dedicated devices," Galili added.
Parrot Media was founded in 2007.
Published by Globes [online], Israel business news - www.globes.co.il - on September 18, 2008
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