Market research firm Millward Brown is launching its services in Israel, through Shiluv Marketing Research & Strategic Planning Ltd., which will be its exclusive representative. Millward Brown currently operates in 47 countries in Europe, North America, Asia, and Africa.
Millward Brown Central and Eastern Europe development director Petra Prusova said, "We decided to enter Israel at the request of our international clients, who want to apply our innovative models there. We picked Shiluv after a thorough examination of the Israeli market, and with the understanding that Israel has an active and professional market."
Millward Brown was founded in 1973. It is a member of the WPP Group (NYSE: WPP) information and consultancy division, Kantar Group. Its clients include Unilever, Pfizer, American Express, Coca-Cola, Eastman Kodak, Pepsi, Nestle, and Johnson & Johnson.
Published by Globes [online], Israel business news - www.globes-online.com - on October 29, 2008
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