Bank Poalei Agudat Israel CEO Dov Goldfreind: PAGI Plus cardholders will be branded as wise consumers.
First International Bank of Israel (TASE: FTIN1;FTIN5) is expanding its activity in the haredi (ultra-orthodox) community through subsidiary Bank Poalei Agudat Israel Ltd. Bank Poalei Agudat Israel will issue its customers a branded credit card, PAGI Plus, which will offer discounts at businesses areas frequented by haredim, such as Jerusalem, Bnei Brak, and Ashdod.
Bank Poalei Agudat Israel also announced that new customers will receive NIS 1,000 when they open an account at the bank. Bank Poalei Agudat Israel CEO Dov Goldfreind said, "PAGI Plus cardholders will be branded as wise consumers with an affinity and commitment as religiously observant."
Published by Globes [online], Israel business news - www.globes-online.com - on November 9, 2008
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