Hannuka 5769: More doughnuts despite slowdown

Manufacturers Association: Israelis will consume 18 million doughnuts and 42 million candles this Hannuka.

The economic slowdown and the growing trend towards healthier food have not resulted in Israelis eating less jelly doughnuts (sufganyot,) this year. Manufacturers Association of Israel says that 18 million doughnuts will be sold for about NIS 57 million during Hannuka, representing a rise of 3% compared with last year. Nor is the economic slowdown reflected in the price of doughnuts, which has risen 5% on average from last year with each doughnut costing between NIS 3 to NIS 10. The producers of doughnuts claim that were it not for the slowdown, the price of doughnuts would have been higher, and the slowdown has forced them to absorb about 7% of the costs of ingredients and energy.

If there have been cuts, it is in the size of the doughnut, with a significant increase in sales of mini-doughnuts. This year 40% of doughnuts will be mini-doughnuts weighing 35-50 grams compared with 80-100 grams for a regular doughnut. The number of mini-doughnuts sold this year will total 7.2 million compared with 6 million last year.

An increase in the number of candles burned is also expected this year. Candlemakers expect to sell 42 million candles - 5% more than last Hannuka when 4.7 million candles were sold. The cost of a box of candles ranges between NIS 3.30 to NIS 4.40, 10% more than last year's price. High-end candles are also more expensive this year, ranging between NIS 6.60 per box up to NIS 15.60.

Published by Globes [online], Israel business news - www.globes-online.com - on December 21, 2008

© Copyright of Globes Publisher Itonut (1983) Ltd. 2008

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