Honigman brand expands beyond Israel for first time

The Honigman group has already opened two stores in Siberia.

Israeli fashion brand Honigman has expanded beyond the country and opened its first store in a Moscow mall. The new, large mall is located on the Moscow Ring Road and is currently only half occupied.

The Honigman group has already opened two stores of its TNT brand in Siberia, which are run by local franchisee. Honigman first went international when it opened a TNT brand store in Romania in June 2007.

Israeli fashion chains Castro Model Ltd. (TASE: CAST) and Fox-Weizel Ltd. (TASE: FOX) already operate stores in Russia.

Brothers Micha and Yaakov Honigman own Honigman Ltd. The company has Honigman brand 56 stores, 57 Honigman Kids brand stores, and 55 TNT brand stores, for a total of 168 stores throughout Israel.

Published by Globes [online], Israel business news - www.globes-online.com - on February 23, 2009

© Copyright of Globes Publisher Itonut (1983) Ltd. 2009

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