55% of Israeli Internet users are members of at least one social network, according to the TIM survey of Internet use for June. This figure is a 5% increase over the preceding six months. Internet users aged 30-49 showed the largest increase in social networks, at 10%, while the increase among users over 50 was 6%, and the increase among users aged 18-29 was 5%.
75.4% of Internet users aged 13-17 are members of social network, as are 74.7% of users aged 18-29, the two age groups among whom social networks are most popular.
There was no change in the rankings of the top three websites in June. Google was in first place, with a weekly exposure rate of 91.9%, followed by portal Walla Communications Ltd. with 67.5%, and news site ynet, with 60.9%. YouTube is in fourth place, after its weekly exposure rate rose 8.8% to 50.4%. Fifth place Facebook saw its weekly exposure rate increase by 11.3% to 45.1%. In the preceding six months, YouTube's weekly exposure rate rose by 41.7%, and Facebook rose by 48.3%.
Among economic sites, "Globes" achieved an impressive 35.3% increase in its weekly exposure rate in June to 15.9%, while TheMarker had a weekly exposure rate of 16%. The difference between the two sites was just 4,000 users. "Globes" is the preferred site for surfing at work, with 18% compared with TheMarker's 17.2%.
The weekly exposure rate of Mako of Channel 2 franchisee Keshet Broadcasting Ltd. rose 23% in June to 22.6%, putting it in 10th place. Portal Tapuz People Ltd. gained 13.8% to reach 11th place, with a weekly exposure rate of 20.8%. Second hand sales site Yad2 gained 11% to reach 7th place, and cellular network orange gained 19.3% in June.
Published by Globes [online], Israel business news - www.globes-online.com - on July 15, 2009
© Copyright of Globes Publisher Itonut (1983) Ltd. 2009