Most of Cosmopolitan Israel's content will follow the US flagship edition, it will include local content as well.
Sources inform ''Globes'' that Hearst Magazines International Inc. will relaunch Cosmopolitan in Israel in September through Mirkaei Tikshoret Ltd., owned by Eli Azur. SBC Ltd. held the Israeli franchise for Cosmopolitan until a few months ago.
Hearst Magazines International president and CEO Duncan Edwards confirmed the relaunch of a Hebrew edition of Cosmopolitan. The contest of the Israeli edition will include content and follow the spirit of the US edition, covering women's issues such as fashion, beauty, health, and careers, as well as original Israeli content.
Cosmopolitan Israel will have a circulation of 40,000 and cost NIS 29.
Published by Globes [online], Israel business news - www.globes-online.com - on August 4, 2009
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