Facebook breaks into top three sites in Israel

MSN Israel suffered a sharp drop in exposure in November.

There has been a change in the line-up of Israel's most popular websites. Facebook became one of the top three websites in November, with a weekly exposure rate of 61.2% - third place - according to the TIM ratings of Israeli websites.

Facebook ousted Hebrew daily "Yediot Ahronot's" news portal yet, which fell to fourth place, despite a 2.8% increase in its weekly exposure rate to 58.4%.

Facebook's progress is also challenging second place website, Walla Communications Ltd. (TASE: WALA), whose weekly exposure rate was unchanged in November at 67.2%. There are just 225,000 surfers between the two sites.

Google is still in top place; its weekly exposure rate rose 3.9% to 92.3% in November. YouTube is in fifth place, with a weekly exposure rate of 54.9%.

MSN Israel suffered a 21.2% drop in its weekly exposure rate to 16%, putting it in 14th place in November. orange time's weekly exposure rate fell 18.9% to 11.3%, putting it in 22nd place.

Among economic news sites, "Globes" continued to strengthen. Its weekly exposure rate rose by 12.4%, to 14.8%, putting it in 16th place overall. Rival TheMarker's weekly exposure rate was 15.8% in November. However, TheMarker's weekly exposure rate includes its social network site TheMarker Cafe, which attracts 30,000-40,000 users, so that "Globes" is Israel's most popular economics news site. "Globes" weekly exposure rate at the workplace is 14.5%.

Published by Globes [online], Israel business news - www.globes-online.com - on December 9, 2009

© Copyright of Globes Publisher Itonut (1983) Ltd. 2009

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