For the first time, Walt Disney Company (NYSE: DIS) will produce original Hebrew-language shows in Israel. The Disney Channel, which began airing in Israel this year, has begun joint production with Herzliya Studios of two original programs. The Hebrew-language programs will be aired by The Disney Channel in Israel.
Hebrew-language children and adolescents programs are hugely popular in Israel. Series such as "Daus", "The Island", "The Titans", and "The Octet" have achieved especially high ratings, both on cable and satellite, as well as VoD broadcasts. Nickelodeon also airs Hebrew-language programs, such as "The School" and "The Kremboys".
The Disney Channel said it had "no comment" on the report.
The children cable and satellite channels are contractually required to broadcast original content.
United Studios Ltd., known as Herzliya Studios, is a subsidiary of Taya Communications Ltd. (TASE: TYCO).
Published by Globes [online], Israel business news - www.globes-online.com - on December 28, 2009
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