TIM: YouTube gaining in popularity with Israelis

YouTube overtook ynet's exposure rate in January, as Google stayed in top spot.

2010 sees foreign websites continuing to eat away at Hebrew daily "Yediot Ahronot" website ynet. YouTube's weekly exposure rate rose by 3.5% in January to 59.1%, putting it in fourth place, ahead of ynet's weekly exposure rate of 58.2%, which put it in fifth place, according to the TIM survey for January.

Facebook also strengthened, and is in third place, with a weekly exposure rate of 59.8%. Google kept its no.1 ranking, with a weekly exposure rate of 93%, followed by portal Walla!, with 67.7%, after 7.3% growth compared with December.

Channel 2 portal Mako continues to benefit from the popularity of reality show "Big Brother" and "Eretz Nehederet" ("A Wonderful Country"), which boosted its weekly exposure rate by 25.4% to a record 40.8%, putting it in sixth place.

Ynet's map portal ymap, which entered the TIM survey for the first time in December, saw its weekly exposure rate skyrocket 45.8% to 17.2%. Second-hand goods site Winwin closed the top ten, with a weekly exposure rate of 10.6%, after rising 16.8% compared with December.

Among economic websites, "Globes" had a weekly exposure rate of 12.4% in January.

Published by Globes [online], Israel business news - www.globes-online.com - on February 10, 2010

© Copyright of Globes Publisher Itonut (1983) Ltd. 2010

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