People are offering to sell their coupons at discounts of up to 30% online.
Israeli employees overwhelmingly prefer holiday gift certificates for Passover, according to a survey by Rotem Market Analysis & Research and TRI. The survey covered a representative sample of 500 Hebrew-speaking Jewish households.
86% of respondents said that they prefer receiving holiday gift certificates for Passover. The second preference - housewares - received just 4.1% of preferences. 2% of respondents said that they would prefer receiving chocolate and wine, and 0.5% said that they would like a book.
Rotem reports that 200 ads for the sale of holiday gift certificates and coupons have been placed on second-hand classified ads website Yad2, mostly at discounts of up to 30%. Rav Chen coupons worth NIS 1,075 are being offered for NIS 888; and coupons worth NIS 2,000 are being offered for NIS 1,700.
Published by Globes [online], Israel business news - www.globes-online.com - on March 15, 2010
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