The “Globes” Marketing and Communications Conference will take place on July 19th at the David Intercontinental Hotel in Tel Aviv. The conference is Israel’s biggest annual event in the communications and marketing industries.
Further information on speakers and schedule
Many industry leaders, as featured speakers from overseas, will make their presentations in English, and other sessions will be simultaneously translated into English.
The annual conference brings together fascinating innovators and top industry personalities from sectors including marketing, publicity, media, Internet, and communications in order to bring to the forefront the central dilemmas facing companies, opinion leaders, and decision makers in those areas.
Speakers include Ad Age Group publisher and editorial director David Klein, digital and interactive marketing firm Proximity Worldwide chief innovation officer Simon Bond. A pre-recorded interview with Brand Sense brand futurist Martin Lindstrom will also be presented at the conference.
Topics that will be discussed at the conference include the digital revolution media, trends, and channels; the communications market the day after reforms led by the Ministry of Communications and Ministry of Finance; classics of marketing and publicity; social marketing as a game changer in business thinking; what the necessary technologies are for digital marketing; measuring Internet ratings and a discussion of their relevance today; and more.
Additionally, the development of the television and movie format industry as an export branch and economic growth engine will be reviewed. The WIT managing director Virginia Mouseler will talk about current programming and creative trends, and will also lead a workshop on the tools to prepare a successful format.
The “Globes” Marketing and Communications Conference will present the leading trends that will influence the industry in the coming decade.
Published by Globes [online], Israel business news - www.globes-online.com - on July 6, 2010
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