International websites continue to consolidate their position as Israel's most popular websites. The TIM survey for July 2010 found that Google is stable in the number one spot, with a weekly exposure rate of 91.1%, followed by Facebook with a weekly exposure rate of 65.4%, 2.7% less than in June. YouTube was unchanged with a weekly exposure rate of 64.3% after consolidating its position as Israel's third most viewed website.
Portal Walla Communications Ltd. is only in fourth place, for the second consecutive month, after its weekly exposure rate fell another 1.5% in July to 63.1%. Hebrew news siteynet is in fifth place, after its weekly exposure rate fell 5.5% to 56.8%. Sixth place Channel 2 site Mako's weekly exposure rate fell 2.1% to 32.5% and ninth place Nano10's weekly exposure rate fell 5.6% to 24.9%.
Classified ads site Yad2 stood out as one of the sites whose weekly exposure rate rose in July, after it was acquired by Walla! Yad2's weekly exposure rate rose 16.4% in July to put it in seventh place. Zap's weekly exposure rate rose by 9.2% to reach eighth place.
The end of the 2010 World Cup caused traffic at sports websites to plummet. One's weekly exposure rate fell 14.8% in July to 13.4% to 16th place, and Sport 5's weekly exposure rate fe;l; 14.7% to 13.3%, in 17th place.
Among financial websites, "Globes" remained the preferred website from the workplace, with a weekly exposure rate of 14.6%, while TheMarker's weekly exposure rate fell 5.1%. Overall, "Globes" weekly exposure rate was 13% in July, compared with 14.1% for TheMarker.
Published by Globes [online], Israel business news - www.globes-online.com - on August 9, 2010
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