Facial recognition technology start-upFace.com has raised $4.3 million in a round of funding led by previous investor Rhodium, managed by Daniel Recanati. Investors include Yandex, which operates Russia's largest search engine.

Face.com, which was founded in 2007, has developed a technology that enables searching for pictures on Facebook. The company has developed tools for Facebook users to identify a person according to their photo and instruct software to scan all the other photos on the social networking site.

Other investors in Face.com include Yaniv Golan and Yariv Gilat. The company was founded by its CEO Gil Hirch.

Facial recognition technology is considered an especially hot topic. Apple recently acquired one of Face.com's competitors Polar Rose. Acquisition of the Swedish face recognition company was believed to have cost Apple $22 million.

Published by Globes, Israel business news - www.globes-online.com - on September 27, 2010

© Copyright of Globes Publisher Itonut (1983) Ltd. 2010