The starting price of a Maserati in Israel will reportedly be NIS 1.4 million.
Subaru importer Zeevi Group will market Ferrari and Maserati sports cars in Israel.
The franchise to Ferrari and Maserati was awarded a few months ago to the heavy mechanical equipment importer Alon Group, which never before did business in the private car market. Alon Group held talks with several importers over the actual sale of the brands in Israel, before choosing Zeevi Group, owned by Gad Zeevi. Zeevi Group will set up a separate subsidiary with the franchisee. The details of the subsidiary are not yet known.
Italian carmaker Fiat Automobiles SpA (Milan: F) owns both Ferrari Maserati, both of which target the high-end sports car market. Starting prices for Ferraris and Maseratis start at around $150,000, before taxes.
The starting price of a Maserati in Israel will reportedly be NIS 1.4 million. Zeevi Group apparently obtained permission from Japan's Subaru Motor Company for the deal. Several tens of cars are sold annually at this price in Israel.
Published by Globes [online], Israel business news - www.globes-online.com - on October 28, 2010
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