Yair Goldfinger on verge of $100m exit - report

According to reports, Dotomi is about to be sold to AOL.

According to two reports from different sources, Dotomi, the start-up company founded by Yair Goldfinger, is on its way to a $100 million exit. The reports on the site AdExchanger claim that the buyer is AOL, and that the deal is close to being finalized.

Goldfinger was one of the entrepreneurs behind ICQ, which was sold to AOL eleven years ago for $407 million. In April this year it was sold on to Russian company Digital Sky for $187.5 million. Goldfinger describes his investment in Dotomi as his main interest, alongside Composia and Odysii, in all three of which he is actively involved.

To date, Chicago-based Dotomi has raised $17 million. Among its investors are Globespan, US Venture Partners, Velocity, and the Israeli entrepreneurs.

The company has developed a kind of private advertising channel enabling advertisers to send marketing messages directly to potential customers via Internet banners. In other words, Dotomi buys advertising space on content websites and displays advertising material to customers who have agreed to receive such material from the advertiser.

Published by Globes [online], Israel business news - www.globes-online.com - on November 3, 2010

© Copyright of Globes Publisher Itonut (1983) Ltd. 2010

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