Google CEO Eric Schmidt has invested in Israeli mobile application start-up Any.Do Ltd. Genesis Partners, Blumberg Capital, and Schmidt's Innovation Edeavors invested $1 million in Any.Do's first financing round. Private investors, including Palantir Technologies co-founder and CEO Joe Lonsdale, also invested in the company.
Any.Do also hired Facebook mobile manager Eric Chang and Twitter search location-based manager Elad Gil as advisors.
Any.Do CEO Omer Perchik co-founded the company with two others in January 2010. Perchik served in the IDF computer unit. The founders developed the product in a garage. Perchik says that the company will use the proceeds from the financing round to complete development of the product and hire employees to work on the product's software, algorithms, marketing, and user interface.
Any.Do's technology analyzes users' intentions to help them carry out daily tasks in real time over their mobile telephones. The technology can be activated by voice ID by analyzing natural language and personalizing the services offered. Perchik says that the technology will change attitudes towards mobile telephones and further enhance the user's experience. The product is due to reach market during 2011.
Published by Globes [online], Israel business news - www.globes-online.com - on November 28, 2010
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