Domino's Pizza links with PayPal for online payment

Domino's Pizza Israel is collaborating with PayPal to enable customers ordering pizza online to pay for the purchase in a secure way with PayPal, without the need to disclose their credit card details. Persons paying via PayPal will receive a 6% discount during the introduction period.

The collaboration between Domino's Pizza and PayPal in Israel is the first venture of its kind in the world, and the pizza chain will likely expand the model to its European branches. The objective of the collaboration is to enable Domino's Pizza's hundreds of thousands of Israeli customers to pay for their online purchases quickly and securely on Dominos' Pizza Israel's website, and to benefit from PayPal's sales promotions and discounts.

Domino's Pizza Israel's website is the largest fast food websites in Israel, handling thousands of orders a day. Online sales account for 40% of all sales, making the Israeli site among the top Domino's Pizza websites in the world in that area, including in the US.

Published by Globes [online], Israel business news - www.globes-online.com - on January 26, 2011