bTendo, STMicroelectronics to develop smallest smartphone projector

The solution is based on bTendo's innovative scanning laser projection engine technology.

bTendo Ltd. has signed a development and license agreement with STMicroelectronics NV (NYSE: STM) to jointly develop the world's smallest Pico Projector for smartphones and other portable consumer-electronics devices. The solution is based on bTendo's innovative scanning laser projection engine technology and STM's MEMS (Micro-Electro Mechanical Systems) expertise, video processing know-how, and semiconductor process technology.

The companies will demonstrate the technology at the Mobile World Congress in Barcelona this week. Sources close to bTendo estimate potential revenue from the agreement at tens of millions of dollars over the next few years.

Kfar Saba based bTendo was founded in 2006 and raised $7 million to date from Carmel Ventures and Bluerun Ventures.

bTendo CEO Dana Gross said, "We are very excited to collaborate with STMicroelectronics, the world leader in MEMS technologies for mobile handsets, to bring to the market our cutting-edge technology for embedded Pico Projectors. STM's best-in-class semiconductor process technology and design capabilities will enable a cost-effective, low-power solution perfect for personal consumer devices."

STM VP and general manager MEMS, Sensor and High-Performance Analog Division Benedetto Vigna said, "People want to share their media with others and enjoy the option of expanding their display even for their own personal viewing. STM selected bTendo's technology due to its small size, low power and focus-free features, which are all critical for embedded projection modules."

Published by Globes [online], Israel business news - - on February 13, 2011

© Copyright of Globes Publisher Itonut (1983) Ltd. 2011

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