Amobee, Motorola launch Chinese mobile advertising

The joint solution enables applications developers to integrate relevant ads for Chinese users.

Israeli start-up Amobee Media Systems Inc. and Motorola Inc. (NYSE: MOT) yesterday launched a mobile advertising platform for the Chinese market - the SHOP4APPS China.

Motorola announced the joint platform with Amobee's in an e-mail to tens of thousands of applications developers worldwide. The platform is intended to greatly facilitate the work of applications developers who have had penetrate the Chinese market on their own. The joint solution enables applications developers to integrate relevant ads to Chinese users, thereby generating revenue. Amobee linked up with Chinese advertising networks for this purpose.

Amobee CEO Zohar Levkovits founded the company in 2005. The company developed a platform for adapting advertising campaigns to mobile phones by SMS, MMS, video clips, music clips, games, and mobile Internet. The company was named by "Globes" as Israel's most promising start-up in 2008 and 2009.

Motorola is entering the Chinese market as Chinese mobile phone markets enter the European and US markets. ZTE Corp. (HKSE: 0763; Shenzhen: 0063) beceme the world's fourth largest mobile maker in 2010. Chinese mobile phone makers mostly use Google's Android operating system, which Motorola also uses for its mobile phones. Motorola's collaboration with Amobee could increase their target audience, but they will have to deal with competition from Google Inc's (Nasdaq: GOOG) applications store, Market.

Published by Globes [online], Israel business news - - on March 1, 2011

© Copyright of Globes Publisher Itonut (1983) Ltd. 2011 .

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