Magisto Ltd. won first place in the Internet Technology Start-up competition in Ramat Gan yesterday. Six start-ups participated in the competition at the Techonomy3 event, and the winner was chosen via SMS messages sent by the audience.
Magisto has developed technology to solve a well-known problem: when users upload an poorly edited or too long home video clip to YouTube or Facebook, the information flow is often lost, or the clip cannot be viewed or shared. Magisto's technology analyzes segments of a video clip and elements in them and edits them in a better and more interesting way.
Blog site Go2Web20 operator Orli Yakuel and entrepreneur Eddy Resnick organized the conference. The judges panel included Jeff Pulver, Techcrunch blogger Mike Butcher, angel investor Yaron Samid, Bessemer Venture Partners Israel partner Adam Fisher, and TheNextWeb blogger Brad McCarty.
The Techonomy2 winner in 2010 was musician Yoni Bloch's interactive video platform Interlude.fm and the Techonomy1 winner in 2009 was face recognition application Face.com.
Other presenters at Techonomy3 were Hitpad, which has developed an iPad application that provides news snippets to help users cope with information overload; Daps'em, which has developed an iPhone application along the lines of the Like button on Facebook; Tingiz, a platform for creating smart and simple mobile microsites for products accessed from the products' barcode; TVtak, an iPhone application for creating active television broadcasts; and Jumboard, which has developed a special keyboard that sits on the computer giving toddlers access to online games.
Published by Globes [online], Israel business news - www.globes-online.com - on April 6, 2011
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