Data shrinking co Onavo to compete in Next Web competition

The company is developing technology aimed at lowering mobile roaming costs for subscribers.

Data shrinking solutions developer Onavo Mobile Ltd. will participate in the TheNextWeb Startup Rally organized by blog The Next Web, which will be held at the 6th TheNextWeb Conference 2011 in Amsterdam tomorrow. Onavo is one of 300 companies that applied to compete in the rally, whose judges include prominent technology bloggers.

Onavo was founded in 2010 by Guy Rosen and Roi Tiger. The company is developing technology aimed at lowering mobile roaming costs for subscribers and help them understand how to surf the web from mobile devices.

Onavo VP marketing Dvir Reznik says that the company's iPhone application "will give back mobile users control on the consumption of their data."

The application works in two ways. It uses data compression to lower mobile roaming costs, operating in the background in real time as the user surfs the web. The solution can save roaming costs in Israel and also offers the perfect solution for high international roaming fees.

The application also provides users with information about the nature and scale of their mobile devices use for e-mails, social networks, surfing the web, or use of applications. This information enables users to figure out which roaming package is best for them.

Onavo will officially launch its iPhone application on Friday. The application can initially be downloaded for free. The company has ten employees, and is already working on applications for other mobile devices. It has raised $1 million to date from Magma Venture Partners.

Published by Globes [online], Israel business news - - on April 26, 2011

© Copyright of Globes Publisher Itonut (1983) Ltd. 2011

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