Financial workflow solutions developer Personetics Technologies Ltd. has raised $6.5 million in its first financing round from Sequoia Capital and Carmel Ventures. The company will use the proceeds to further development of its technology and set up a business development, marketing, and sales network.
Personetics was founded in 2010 by CEO David Sosna and Israel general manager David Govrin, who previously co-founded Actimize Ltd., which they sold to NICE Systems Ltd. (Nasdaq: NICE; TASE: NICE) for $280 million in 2007. Personetics is headquartered in New York and has a development center in Tel Aviv.
Personetics' technology aims to improve financial institutions response to changes in customers' behavior, their preferred means of communications, and level of service they expect. The company's Digital Banker solution streamlines customer services procedures.
Carmel Ventures general partner Avi Zeevi said, "We believe that Personetics has developed a revolutionary solution that will change the way financial services are communicated to their customers."
Published by Globes [online], Israel business news - www.globes-online.com - on May 23, 2011
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