Cost-of-living investigative articles, especially coverage of the cottage cheese protest, strengthened "Globes'" position in June 2011, according to Google Trends, the measuring tool of Google Inc. (Nasdaq: GOOG). "Globes" improved its position in June, and peaked with the outbreak of the cottage cheese scandal in mid-June, which enabled "Globes'' website to continue leading other economic websites with 110,000-145,000 unique users per day in Israel.
"TheMarker" was in second place, with 75,000-120,000 unique users per day, followed by "Calcalist", with 60,000-75,000 unique users per day, and "Bizportal", with 55,000-60,000 unique users per day, about the same number as in May for both sites.
Today, the TIM/TNS Teleseker survey for June depicts a different picture: economic websites saw a 14.5% drop in their weekly exposure rates in June. "Globes" had a weekly exposure rate of 12.7% in June, "TheMarker" had a weekly exposure rate of 13.3%, and "Calcalist" had a weekly exposure rate of 14.5%.
The TIM survey also reports that June was a particularly bad month for most top websites, except for four sites, which had a higher weekly exposure rate. Google kept its position as the top website, with a weekly exposure rate of 91.1%, almost the same as in May, and similar to its rates over the preceding six months.
Facebook continued its decline in June, with a weekly exposure rate of 68.4%, 5% less than in May. A multiyear perspective, however, shows a 177% increase in its weekly exposure rate between June 2008 and June 2011.
YouTube's weekly exposure rate also fell 5% to 64.1% in June, although the rate has risen 80% since June 2008. News portal Walla's weekly exposure rate fell 4% to 63.1% in June, and ynet's weekly exposure rate fell 8% to 58.2%.
The four websites that bucked the trend in June were Channel 2 portal Mako, whose weekly exposure rate rose 2% to 37.7%; news portal Nana10, whose weekly exposure rate rose 3% to 29%; price comparison site Zap, up 6% to 21.3%; and Yahoo!, whose weekly exposure rate reached 12% in June, 38% higher than in May.
The TIM survey reports that Walla! Shops continued to lead Israel's e-commerce sites in June. Today, the company announced the appointment of Sigal Caspi as CEO, after serving as VP trade and marketing for six years. Walla! Shops' weekly exposure rate rose to 14.6% in June from 14.1% in December 2010. It was followed by eBay Israel, with a weekly exposure rate of 14.1% in June. Lagging behind were Olsale, with 5.2%; P1000, with 4.5%; and Nana Shops, with 3.7%.
Published by Globes [online], Israel business news - www.globes-online.com - on July 18, 2011
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