Yair Goldfinger's Dotomi acquired by ValueClick for $295m

ValueClick Inc. (Nasdaq: VCLK) has acquired digital marketer Dotomi Inc., founded by CTO Yair Goldfinger, for $295 million. 55% of the deal is in cash and the rest in shares.

Goldfinger, a co-founder of ICQ, founded Dotomi in 2000, shortly after AOL Inc. acquired ICQ for $407 million. Dotomi currently has 180 employees in the US and contracts with 100 prominent online brands.

Chicago-based Dotomi has raised $17 million. Among its investors are Globespan, US Venture Partners, Velocity, and the Israeli entrepreneurs. The company has developed a kind of private advertising channel enabling advertisers to send marketing messages directly to potential customers via Internet banners. In other words, Dotomi buys advertising space on content websites and displays advertising material to customers who have agreed to receive such material from the advertiser.

Published by Globes [online], Israel business news - www.globes-online.com - on August 3, 2011