Tnuva sales down in boycott's 3rd day

Figures obtained by "Globes" indicate that sales of Tnuva products fell by an average of 5% in quantitative terms and 6% in financial terms on Wednesday.

Sales of Tnuva Food Industries Ltd. products at supermarkets are down on the third day of the consumer boycott, but the drop is less than on Monday and Tuesday.

Figures obtained by "Globes" indicate that sales of Tnuva products fell by an average of 5% in quantitative terms and 6% in financial terms on Wednesday. One supermarket chain reported an 8% drop in Tnuva sales in quantitative terms and a 10% drop in financial terms, but another chain reported only a 3% drop in Tnuva sales.

Sales of Tnuva products were down 7-8% on Monday and Tuesday.

Strauss Group Ltd. (TASE:STRS) and Tara Dairy have boosted production, but shortages of the two companies' cottage cheese are already reported and Tara is struggling to meet demand. Tnuva has widened its sales campaigns, and is now offering two containers of white cheese or cottage cheese for NIS 10, which apparently has helped block the boycott.

Published by Globes [online], Israel business news - www.globes-online.com - on September 15, 2011

© Copyright of Globes Publisher Itonut (1983) Ltd. 2011

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