Tracx also launched its platform designed to provide brands and companies to build, manage and monetize their social presence.
Social media management company Tracx Ltd. has raised $4.4 million in its second financing round. Flybridge Capital Partners and Revel Partners led the round, and were joined by the company's current private investors, Zohar Gilon and Gideon Greenspan.
Tracx also launched its social media management platform designed to provide brands and companies to build, manage and monetize their social presence.
Tracx CEO Eran Gilad founded the company in 2008 along with Asaf Shtekler, VP business Ofer Fort, head of R&D, Niv Singer, CTO and Noam Singer, software enigneer. The start up has offices in Tel Aviv and New York, and is planning to open an office in London. It has 25 employees altogether.
Published by Globes [online], Israel business news - www.globes-online.com - on February 19, 2012
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