Last week, Israeli start up Buzzdoes won a "Lady Pitch Night" competition in France, as the most promising start up with a woman as one of its founders. The competition was held by La Cantine (Silicon Sentier), Orange France, and Girls in Tech, which promotes entrepreneurship among women in Silicon Valley and in various countries. Buzzdoes was named the winner thanks to the success of the company itself, and of course because of the fact that one of its co-founders is Lina Bachar Kirshon, who serves as CTO of the company.
Hundreds of candidates entered the competition, of which 60 were shortlisted. Five companies reached the final stage.
Bachar Kirshon founded Buzzdoes together with Assaf Kolirin, who is CEO, last year. The company's aim is to assist application developers to stand out among the millions of applications in the market. Instead of spending money on advertising campaigns on the Web and via cell phone, their marketing is done virally, by word of mouth.
Buzzdoes's technology allows the addition, by means of a simple code, of a special button to every cell phone application. A user who hits the Buzzdoes button can recommend the application to friends from his or her contact list or Facebook page.
The friends receive the recommendation by e-mail (later, it will be possible to send an SMS or a Whatsapp message).
So far, the company has raised $750,000 from Proxima Ventures and Abraham (Miko) Gilat.
Published by Globes [online], Israel business news - www.globes-online.com - on April 4, 2012
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