M-commerce for college students start-up Tapingo Inc. has raised $3.5 million in its first financing round from Carmel Ventures. Carmel Ventures co-founder and general partner Shlomo Dovrat has joined Tapingo's board of directors.
Tapingo's solution is available for both Apple Inc. (Nasdaq: AAPL) and Google Inc. (Nasdaq: GOOG) Android powered mobile phones. It is commercially available in several US college campuses, and it plans to expand significantly in the fall of 2012. The company is headquarters in San Francisco and has an R&D center in Tel Aviv.
Tapingo offers students a real-time view of merchant inventories, providing a personalized and efficient shopping and food ordering experience with multiple payment options, including credit cards, PayPal, and campus cards. By integrating into the merchant’s existing workflow, Tapingo delivers a targeted and expedited service for on-the-go consumers while improving operational efficiency for merchants.
Tapingo CEO Daniel Almog said, "The funding will help accelerate our sales and marketing as we seek to make Tapingo the mobile ordering service of choice on college and university campuses throughout the US."
Dovrat said, "Tapingo’s solution integrates mobile ordering with physical commerce creating an ultimate mobile shopping platform. We are pleased to join Tapingo’s talented team in transforming the huge market of mobile commerce, starting where it’s required most immediately closed commerce environments such as college campuses."
Published by Globes [online], Israel business news - www.globes-online.com - on July 17, 2012
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