CEO Amit Greener: Promidity's campaign-centric platform gives a complete view into all marketing initiatives in real-time.
Online advertising optimization solutions developer Promodity Inc. has raised $1.5 million from angel investors to finance development of its product and for marketing. The company also announced the general availability of its cloud-based software solution for the management of all marketing campaigns in one place across multiple channels without the need for IT.
The platform tracks the performance of marketing campaigns by search engines, on Twitter and Facebook and other social networks, and direct and e-mail marketing.
Promidity investor Gigi Levy-Weiss said, "Promodity creates powerful tools to capture all of your marketing campaigns in one place and has a clearly articulated proof-of-concept."
Promodity CEO Amit Greener said that the company's campaign-centric platform gives a complete view into all marketing initiatives in real-time. "After 10 years of running online marketing campaigns and promotions, I realized that marketers needed a tool like Promodity to optimize campaigns in real time."
Published by Globes [online], Israel business news - www.globes-online.com - on July 17, 2012
© Copyright of Globes Publisher Itonut (1983) Ltd. 2012